By Kees Jansen, Sietze Vellema

This quantity examines intimately how a long way agribusiness organizations are responding to the possibilities and pressures because of rising environmental wisdom, to play their half within the "greening" of agriculture and foodstuff. particularly, in what methods are those agencies altering their R&D and enterprise practices so as to boost new environmentally orientated items, prone and strategies of construction? And what can they modify in their personal volition, and the place is exterior path an important situation of environmentally pleasant innovation? those questions are explored via a chain of hugely unique investigations of specific biotech and different agribusiness companies--including Monsanto, Ciba Geigy, Dole, and Chiquita--and their habit particularly components of the realm, together with California, Europe, Australia, Brazil, and principal the United States.

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Additional resources for Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation

Sample text

Vision 2000 was a strictly top-down affair. All employees were sent on training courses where, through a series of videos and exercises, we ‘got’ the vision. I found this idea of jumping through hoops to be highly patronizing, and had worked up quite a head of steam by the end of the ‘training’ programme. Surely, I thought, effective vision was built up from the grassroots of a company, rather than delivered by trickling down the organizational pyramid, from top management to laboratory assistants.

Between 1942, when Paul Müller working for J. R. Geigy discovered DDT’s insecticidal properties, and 1999, when Novartis withdrew from production of its most toxic organophosphate insecticides, Ciba-Geigy’s agricultural business was built around controversial chemicals. The issue managers had to struggle to support the cash-cow insecticides such as monocrotophos, and the herbicide atrazine, which began appearing in European drinking water supplies in the 1980s. A huge research effort has been committed to the discovery of selective and safe replacements that would not end up in water, would not harm beneficial insects and wildlife, and would have low mammalian toxicity.

London: Earthscan. Whatmore, S. and L. Thorne (1997) ‘Nourishing Networks: Alternative Geographies of Food’, in D. Goodman and M. Watts (eds), Globalising Food: Agrarian Questions and Global Restructuring, pp. 287–304. London: Routledge. World Bank (2000) Greening Industry: New Roles for Communities, Markets, and Governments. Oxford: Oxford University Press. Yearly, S. (1996) Sociology, Environmentalism, Globalization: Reinventing the Globe. London: Sage. ag r i b u s i n e s s an d e n vi ron m e n ta l i s m | 22 part i Agribusiness’s Responses to Environmentalism in the Market two | Reconciling shareholders, stakeholders and managers: experiencing the Ciba-Geigy vision for sustainable development William Vorley § This is the story of a life science company’s vision for sustainable development, and how a resulting initiative in the Plant Protection Division – the Farmer Support Team – flourished and then fell foul of the contradictions nested within that vision.

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