By Leonard, ed. Berkowitz

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Extra resources for Advances in Experimental Social Psychology, Volume 16: Theorizing in Social Psychology: Theoretical Perspectives

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Freud’s theory of human personality is at least implicitly an axiomatic theory though its formal structure is more apparent in systematizations by his A CONTEXTUALIST THEORY OF KNOWLEDGE 35 interpreters (Schafer, 1976) than in Freud’s own writings. Examples in social psychology are McGuire’s (1968) persuasibility theory whose six axioms and two corollaries yield a wide variety of theorems about individual differences in susceptibility to social influence, the probabilogical theory of cognitive structure and attitude change (McGuire, 1981a), and Anderson’s (1981) information integration-functional measurement theory.

I. ’s (1949, 1953) attitude change research. Convergent researchers begin by noticing an interesting relationship that calls for an explanation (rather than, as with the divergent style, beginning with a fascinating theory to be applied). For example, a convergent stylist might become interested in an observed relationship (such as delayed action effect in persuasion, the risky shift, the enhancing of liking by mere exposure, or the elicitation of aggression by witnessing violence), and then try to account for the maximum amount of variance in this relationship by drawing eclectically on a wide range of explanatory theories.

Rosenberg, Dulaney, Raven, Fishbein, Triandis, etc. Fishbein’s (1980) theory of reasoned action is an especially influential version. The achievement motivation branch of this work, stemming from McClelland, is reviewed by Weiner (1974) and Fyans (1980).

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